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Surge Holistics

Surge Holistics came to Millworks in the summer of 2024 as a small local start-up getting ready to launch their energy and focus gel. They already had a logo in place, and our goal was to bring the brand to life through bold, eye-catching packaging for both the box and individual sachets. We created full production-ready dielines and worked closely with Surge to craft a look that felt energetic, flavorful, and ready for store shelves.

Packaging Design Marketing Graphics Results

Packaging Design

The packaging direction pulls heavily from the existing logo and their flagship flavor, Florida Orange. We wanted the flavor to burst off the box and feel as bright, energetic, and refreshing as the gel itself. Both the box and sachet designs communicate when, why, and how to use the product, with a target audience ranging from students to athletes to anyone needing a mental or physical boost.

We also created the full nutritional facts label, highlighted the USA-made messaging, and assembled all final dielines to fit the manufacturer’s specs for a true plug-and-print experience. The best part? Holding the finished product in hand and seeing the design come to life.

Highlights

  • Packaging inspired by the flagship Florida Orange flavor and brand energy
  • Clear, intentional messaging for how, when, and why to use the product
  • Nutritional facts label designed from scratch
  • USA-made element highlighted as a key selling point
  • Full production-ready dielines delivered for seamless manufacturing
  • Final printed packaging matched the design exactly (and yes, Bryce bought one)

Product Mockups

Surge Energy & Focus Gel in Florida Orange flavor is shown with a white box of 24 surge gel packets and one individual serving, all on an orange gradient background. Packaging highlights energy, focus, mental clarity, and zero sugar.
Diagonal pattern of orange-flavored Surge gel energy packets with surge branding and white and orange labels on a blue gradient background. The packets display nutritional information clearly.
Three boxes of Surge Energy Gel in Florida Orange flavor are floating against an orange gradient background, displaying product details, nutrition facts, and usage instructions on their sides.
Two orange-flavored energy gel packets labeled “SURGE” are shown front and back against a blue background. The SURGE packets feature orange slices and highlight key ingredients like caffeine, taurine, and choline.

Packaging Dielines

Flat packaging design for Surge Energy Drink Mix in Florida Orange flavor, featuring bold surge branding, nutrition facts, instructions, and orange graphics on a crisp white and orange background. Blue/red guidelines indicate folding and cut lines.
Packaging design for Surge Energy & Focus Gel featuring surge-themed orange graphics, product info, icons, FRONT and BACK labels, trim marks, measurement lines, and a gusset section in the center.
A white Surge Energy & Focus Gel box, Florida Orange flavor, is surrounded by orange slices and vibrant gel splashes on a blue background. Two Surge gel packets are shown, highlighting the products’ energy and focus benefits.
An orange Surge Energy & Focus Gel packet labeled Florida Orange sits next to a list of ingredients and surge benefits, including Alpha GPC, Choline, L-Tyrosine, Taurine, and Caffeine, on an orange background.
Two Surge energy and focus gel packets with Florida Orange flavor are displayed alongside fresh oranges and green leaves on a blue background. Text highlights the Naturally Crisp Flavor and refreshing surge of FLORIDA ORANGE.
A woman sits outdoors, smiling while checking her watch and using a laptop. In the foreground is a pack of Surge Energy & Focus Gel, Florida Orange flavor—featuring surge-boosting energy perfect for those on-the-go and easy to take anytime.
A graphic with four icons and text: ready to consume (tube), crisp flavor (orange slice), fast acting surge (stopwatch), grab and go (running figure). Bottom text: Proudly Made in the USA with a US flag.
A box and packet of Surge Energy & Focus Gel in Florida Orange flavor are shown with orange slices. Text highlights surge in mental clarity, improved focus, and rejuvenated energy levels.
A woman sits at a desk working on a computer in a bright room. Text reads, Fueling Your Focus to Navigate Life’s Demands, with icons and phrases: Boost Mental Clarity, Surge Focus Ability, Rejuvenate Energy Levels.
Supplement facts label for an energy gel pack with icons stating Made in America, Naturally Flavored, 0 Sugars, Gluten Free, and delivering a powerful energy surge. Ingredients and nutrition details are listed on a blue background.

Marketing Graphics

These marketing graphics were created for Surge’s new ecommerce store to help introduce the product and educate customers quickly. Each graphic highlights the key ingredients, the crisp orange flavor, and the grab-and-go convenience of the sachets. The goal was to create visuals that feel fresh, bold, and easy to understand at a glance.

Highlights

  • Ingredient-focused graphics for ecommerce product listings
  • Messaging built around flavor, energy, and convenience
  • Visuals designed to match packaging style and brand tone
  • Optimized for web, mobile, and social platforms
  • Highlighted the “ready anywhere” benefits of the sachet format

The Results

A minimalist illustration of a rolled sleeping bag above a backpack with a flap, side pockets, and mountain shapes, all in light gray and white with soft shadows on a pale background evokes the calm before an adventurous surge.

The final packaging system was delivered as complete, print-ready dielines, making it easy for Surge’s manufacturer to plug everything in and go straight to production.

A stylized graphic of a burger and a sliced pizza with three prominent dots on the burger, depicted in a minimalist, monochrome design with soft shadows, captures the surge of modern food trends.

The Florida Orange flavor translated into a bold, energetic shelf presence that stands out visually and tells the story of the product at a glance.

A simple white shopping basket icon with two handles and three vertical slots, shown on a light gray background with a gray shadow, captures the surge of shopping activity.

Professional, cohesive packaging and marketing graphics gave Surge a polished look for their ecommerce launch, instantly elevating them from “early start-up” to “retail-ready.”

A simple illustration of an open cardboard box with prominent shadows, viewed from above on a light gray background, captures a surge of anticipation and possibility.

The final printed product matched the design exactly; colors, clarity, and details all came through clean. Holding the finished box and sachets in hand confirmed the design translated perfectly from screen to packaging.

Your Project Could Be Next!

Working on something fresh? We’d love to jump in. Bring us your idea and we’ll turn it into design that feels true to you.

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