A simple black and white illustration of a magnifying glass, symbolizing the diligence in shirk trucking, appears on a light beige background, positioned on the left side with ample empty space on the right.
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Shirk Trucking

When Shirk Trucking reached out near the end of 2024, they were ready to stake their claim online with their first-ever website, despite operating since 1935. They also needed a refreshed logo and updated photography that captured the heart of their family-owned operation. Our goal was to help them tell their story in a way that felt honest and true to their heritage.

Web Design Logo Design Photography Results

Web Design

For the website, we built a single-page experience that walks visitors through who Shirk Trucking is and what they do best. The page covers their capabilities, equipment, and long company history, supported by a visual timeline and clear calls to action for customers and job seekers. Everything was built in WordPress for long-term scalability, fully responsive, and structured around simple, honest storytelling. We met the team on-site to learn their process, gather details, and make sure the design matched the pride they put into their work.

Highlights

  • Custom WordPress landing page with room to grow
  • On-site discovery session for better content and planning
  • Company history timeline with placeholders for archival photos
  • Integrated contact form and job application
  • Clear service and equipment breakdown
  • Mobile-optimized layout
  • Certifications and accolades displayed for credibility
  • Simple dropdown navigation tailored for a single-page website
A commercial trucking company’s homepage featuring large red semi-trucks, Shirk Trucking branding, service details, a navigation bar, contact info, and a call-to-action button for expert hauling services.
A company services overview graphic titled What We Do Best with four sections. Each features shirk trucking photos of trucks or offices, and text describing services: flatbed hauling, heavy loads, tailored shipping, and freight brokerage.
A grid of nine images shows various types of red and white heavy-duty Shirk Trucking trucks and trailers, each labeled and described as specialized equipment for transportation, including flatbeds, open decks, step-decks, triaxles, and custom trailers.
A timeline highlighting the history of Siracusa Moving & Storage, with photos and text about key milestones from its 1938 founding to present-day innovations in shirk trucking, plus team member bios and images of trucks and company staff throughout.
A website customer reviews page for Shirk Trucking, Inc. displays a testimonial, contact information, a red call button, message form, company details, navigation links, and the Shirk Trucking logo against a black background.
A smartphone, laptop, and tablet display Shirk Trucking’s website, featuring a red and white semi-truck, company branding, contact info, and images of specialized hauling equipment on clean white backgrounds.

Logo Design

Shirk Trucking wanted a refreshed identity that honored their long history, so we approached the project with evolution in mind rather than reinvention. We kept their signature red, black, and white palette and explored designs inspired by classic trucking badges and vintage lettering. Several concepts incorporated elements from their original logo, including pinstriping and old-school typography, to maintain that familiar heritage feel. In the end, the client chose to keep the original logo font and merge it with one of the new concepts you’ll see on the website, creating a mark that bridges their past and present.

Highlights

  • Logo concepts inspired by heritage trucking design
  • Original red, black, and white palette maintained
  • Exploration of badge, emblem, and vintage lettering styles
  • Elements borrowed from previous branding for continuity
  • Multiple rounds of revisions with final selected concept
  • Final logo files delivered in .AI, .SVG, and .PNG

Photography

For the photography, we arrived on-site at sunrise for a four-hour shoot, capturing new imagery that felt true to the company’s day-to-day. With over 14 trucks in the fleet, coordinating the lineup took some planning, but the early light paid off. We photographed trucks, equipment, loads, and the family members who keep the place running.

Before the shoot, we built a shot list to keep the session moving and make sure we captured everything needed for the website and their future marketing. The final collection included more than 100 edited images that showcase the scale, craft, and history of their work.

Highlights

  • Sunrise on-site photography session
  • Full fleet coverage across 14+ trucks
  • Portraits of family and leadership
  • Strategic shot list planned ahead of time
  • Truck positioning and staging coordinated on-site
  • 100+ edited images delivered for web and marketing use
A bright red semi-truck cab with chrome details and exhaust pipes, featuring the Shirk Trucking logo on the side, is parked outdoors beneath a partly cloudy sky.

A bright red semi-truck cab with chrome details and exhaust pipes, featuring the Shirk Trucking logo on the side, is parked outdoors beneath a partly cloudy sky.
A bright red shirk trucking semi-truck with chrome accents is parked on a rural road beside open fields under a partly cloudy sky. The empty trailer sits quietly, with no other vehicles in sight.

A bright red shirk trucking semi-truck with chrome accents is parked on a rural road beside open fields under a partly cloudy sky. The empty trailer sits quietly, with no other vehicles in sight.
Two large red shirk trucking semi trucks are parked roadside as a horse-drawn buggy with two passengers travels past on a two-lane road beneath a blue sky dotted with scattered clouds.

Two large red shirk trucking semi trucks are parked roadside as a horse-drawn buggy with two passengers travels past on a two-lane road beneath a blue sky dotted with scattered clouds.
A shirk trucking flatbed truck loaded with large gray concrete blocks secured by yellow straps sits in an outdoor industrial yard under a blue sky with scattered clouds.

A shirk trucking flatbed truck loaded with large gray concrete blocks secured by yellow straps sits in an outdoor industrial yard under a blue sky with scattered clouds.
The American flag waves on a tall flagpole against a bright blue sky with scattered white clouds, capturing the spirit seen along Shirk Trucking routes across the country.

The American flag waves on a tall flagpole against a bright blue sky with scattered white clouds, capturing the spirit seen along Shirk Trucking routes across the country.
A row of bright red shirk trucking semi-trailer trucks with chrome details and OVERSIZE LOAD signs are parked in a lot under a partly cloudy sky. Leafless trees and distant buildings are in the background.

A row of bright red shirk trucking semi-trailer trucks with chrome details and OVERSIZE LOAD signs are parked in a lot under a partly cloudy sky. Leafless trees and distant buildings are in the background.
Close-up view of a fire truck’s cab interior, showing the steering wheel, dashboard with various controls, and sunlight streaming through the windshield. Shirk Trucking branding is visible as blue sky and clouds appear outside.

Close-up view of a fire truck’s cab interior, showing the steering wheel, dashboard with various controls, and sunlight streaming through the windshield. Shirk Trucking branding is visible as blue sky and clouds appear outside.
A bright red shirk trucking semi-truck with a yellow Oversize Load banner is parked on gravel, hauling large concrete blocks. Another similar truck is visible in the background under a partly cloudy sky.

A bright red shirk trucking semi-truck with a yellow Oversize Load banner is parked on gravel, hauling large concrete blocks. Another similar truck is visible in the background under a partly cloudy sky.
A red Shirk Trucking semi-truck from Terre Hill, PA, is parked. The image shows the driver's side door, mirrors, chrome exhaust, and company details, with a partly cloudy sky reflected in the window.

A red Shirk Trucking semi-truck from Terre Hill, PA, is parked. The image shows the driver's side door, mirrors, chrome exhaust, and company details, with a partly cloudy sky reflected in the window.
Four red shirk trucking semi-trucks are parked on a gravel lot, with two people standing and talking nearby. The background features trees, fields, and a cloudy sky. Building materials are stacked on the right.

Four red shirk trucking semi-trucks are parked on a gravel lot, with two people standing and talking nearby. The background features trees, fields, and a cloudy sky. Building materials are stacked on the right.

The Results

A simple, abstract illustration of a globe with white segmented shapes and gray shadow accents, suggesting continents and latitude lines on a light gray background—perfect for designing materials related to shirk trucking logistics.

Brought a 1935 trucking company online for the first time with a clean, mobile-ready landing page built to grow with them.

Abstract illustration featuring two irregular white shapes with grey drop shadows on a light grey background. One shape has a circular hole in the center; the other is elongated and curved, subtly evoking the dynamic forms found in shirk trucking.

Refreshed their logo and visual identity to keep the classic heritage look they value while giving it a polished, modern feel.

A gray and white camera icon placeholder graphic, indicating no image is available for this Shirk Trucking listing.

Captured 100+ new images at sunrise featuring their fleet, team, and operations, giving them strong visual assets for the site and future marketing.

A simple white, rounded rectangle icon with three horizontal gray lines in the center, resembling a minimalist document or list—subtly evoking shirk trucking order forms—with a gray shadow cast to the right.

Simplified communication and hiring with a streamlined contact form and online job application process.

Your Project Could Be Next!

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